Eat Well, Live Well - Eating Well and Living Well since 1925

At RYVITA® we’ve been eating well & living well since Grant Campbell imported the first RYVITA® Crispbread in 1925. Even back then RYVITA® newspaper adverts promoted healthy eating.

The first RYVITA® bakery was established in Birmingham in 1932, it made crispbread using the same principles we use today – the finest British Rye ingredients with no added yeast. In 1940, the RYVITA® Co. Ltd was bought by Rowntree and products were made in different locations in order to over come wartime zoning (the separation of industrial & residential areas).

In 1949, after the war, a factory with three continuous baking ovens was commissioned in Poole, Dorset. Also, in 1949, Garfield Weston bought the RYVITA® Company Ltd. This is still the site of the current RYVITA® factory, although it’s a little bigger & more modern these days, and Garfield Weston’s original company, Associated British Foods, still owns RYVITA® – a consistent relationship with Poole & ABF for over 60 years!

Since establishing Poole & being bought by ABF, RYVITA® has had several further milestones in its history – opening a mill at the Poole site in 1968 to provide all the Rye flour for your favourite RYVITA® Crispbread and opening a new factory in Stockport in 1981 to make Crackerbread. We have also had many famous faces associated with our brand; Julie Andrews, Ulrika Jonsson, Ruby Wax and most recently, Fern Britton.

We have also significantly expanded our range of products, although we did have just 2 for nearly 60 years! Now though, we have 9 different varieties of RYVITA® Crispbread, 2 different RYVITA® Crackerbread, a whole range of delicious RYVITA® Minis snacks and 2 flavours of RYVITA® Thins.